We are delighted to confirm that OROX, a British sportswear company based in Halifax, has partnered with Birmingham Hurricanes as the club’s kit and merchandise supplier for the 2027 season.
OROX Teamwear is a specialist teamwear brand providing high-quality, bespoke sports apparel to clubs and teams across a range of sports. With a focus on combining performance, style and affordability, OROX offers a range of playing kit, training wear and leisurewear designed to help clubs bring their identity to life, both on and off the field.
With experience working alongside clubs at various levels of the game, OROX understands the importance of delivering quality kit that players can wear with pride and supporters can get behind. Its partnership with the Canes represents an exciting opportunity to support the club as it begins this new chapter, providing the teamwear needed to establish its identity and build connections with our supporters.
In addition to supplying top quality kit, training wear and other merchandise for fans and players alike, OROX’s partnership with the Canes will bring two huge benefits to improve overall fan experience at the club:
- First, fans will benefit from access to a permanent online shop that will allow them to place orders at their own leisure rather than having to make decisions on what to buy within short windows throughout the season; and
- Secondly, for fans who prefer to see merch with their own eyes before they buy, OROX will be helping us kit out our FIRST EVER club shop at Avery Fields that fans will be able to use to purchase Canes merch on game days.
Ted Fraine, Managing Director at OROX, had this to say on the new partnership with the Canes:
It’s a fantastic time to be joining Birmingham Hurricanes as their official kit partner, with the club entering an exciting new chapter.
At OROX, we’re a community-focused sportswear brand that places a lot of importance on the relationships we build with our clubs. We believe in taking a hands-on approach, working closely with our partners to understand their needs and become a genuine part of what they’re building, rather than simply supplying kit.
One of the things we pride ourselves on is being accessible and personally involved in our partnerships. We’ll be working closely with Eorl and the wider team at Birmingham Hurricanes, ensuring they have direct access to the people making decisions at OROX. We believe this allows us to be more responsive, work collaboratively and provide a level of service that goes beyond a traditional kit supply arrangement.
The ambition behind Birmingham Hurricanes and the direction the club is heading made this a particularly appealing partnership for us. There’s a clear desire to establish a strong identity in Birmingham, both on the field and within the wider community, and that’s something we’re keen to support.
We’re looking forward to developing a range of playing, training and leisurewear that reflects the club’s identity, while also supporting the Hurricanes beyond teamwear through community initiatives and wider club activities.
For us, it’s about building a strong, lasting partnership and playing an active role in the club’s development over the coming seasons.”
Eorl Crabtree, Managing Director of Birmingham Hurricanes, said this on the partnership with OROX:
We’re delighted to welcome OROX as our official kit partner as we begin this new chapter for Birmingham Hurricanes. Their enthusiasm for the club and willingness to get involved beyond supplying kit have really stood out, and we’re excited about what we can build together.
For the first time, our supporters will have access to a full online shop, alongside a new club shop at Avery Fields on matchdays. That’s a big step forward for us, giving fans more choice and making it easier to wear the badge with pride.
We can’t wait to reveal the new range and see our players and supporters wearing it as we build our identity in Birmingham.
We’re extremely excited to welcome OROX into the Canes family as we enter #ANEWERA of rugby league in the Second City.
Details surrounding Birmingham Hurricanes 2027 Home and Away kits are due to be released in the coming weeks, and we look forward to giving fans the opportunity to hopefully get their hands on the first ever Birmingham Hurricanes playing kit in good time for Christmas.
Watch this space!
